As with any innovation there is always the question to we evolve the proposition or build a new system. The HIT tap population made it very difficult to justify a radical new dispense proposition – strategic innovation was required.
Working in partnership with Heineken UK the challenge was to redefine the HIT tap, create a better system, but equally importantly allow for brand to have better presence on the tap – enter the POURTAL project.
Pourtal was a redefinition of the HIT tap a change with very little change of the functionality of the tap but a radical point of difference in it's operation. The second operation of pressing the button was removed. By engineering the handle base differently the HIT tap became the POURTAL tap with the second stage pour being delivered through a push forward a new way of operating the tap.
Whilst a subtle change this allowed the brands far more freedom to explore different handle designs – the functionality of the HIT tap was a restriction and more importantly the removal of the obvious button press gave consumers more confidence in the system.