ADS2 is the creative hub of the Celli Group

OUR DESIGN THINKING IS AN APPROACH NOT A PROCESS an APPROACH THAT HARNESSING VERTICALLY INTEGRATED THINKING.

It's all about vertical integration!
Designing, CREATING
AND INNOVATION
Strategic
Thinking

As with any NPD or Creative Agency ADS2 focuses on the strategy to deliver the project. It is here that the strategic vision of harnessing industrial design and creative design methodology with vertically integrated thinking becomes apparent. Strategic thinking requires a vertically integrated approach as we design for manufacture not design awards – although it's nice when we win them – our approach is simple.

Understand HOW before suggesting WHAT
Develop WHAT so we can show WHY

WHY focuses on the best solution for the brand –
Design and Engineering Excellence

THIS IS A VERTICALLY INTEGRATED APPROACH

Vertical Integration is about what we have under one roof, but it is also about understanding what we don't have and ensuring we have robust relationships with every aspect of the supply chain we need

THE VERY BEST SUPPLY PARTNERSHIPS NO MATTER WHAT

Creative
Design


Our design approach and methodology mean that concept design is far more than an aesthetic study.
We pride ourselves on building from our strategic foundation.

Creativity is always harnessing the requirements of the industrial process. This allows ADS2 to not only to build robust design executions but it also allows for manufacturing and process engineering input at the concept stage 'better thought out solutions quicker'!

Design
Refinement

The strategic foundation to our project approach and the vertically integrated vision means that design refinement is far more than a adjusting the design following feedback.

We work in collaboration with the entire vertically integrated team to ensure we incorporate as much detail for manufacture as we can at this point – streamlining the development process and shortening the lead-times.

Engineering
Release

This final stage of the project stream allows the team to add the final refinements to the design.

The team is able to check the components and refine the process as well as ensuring that all tooling development is aligned to the final design, the broad range of experience and disciplines allows for robust checking of all aspects of the engineering process, including assembly feasibility etc.