personality and presence -
tuborg

Sometimes the size of the project does not reflect the creativity and engineering that goes into delivering the part.

Distinctive design and engineering

The Tuborg T-bar handle and lens illustrates this perfectly, The combination of multiple materials and processes the requirement for tight tolerances and fits combined with print in register and complex finishes makes this simple elegant execution of a Brand proposition challenging and incredibly rewarding to deliver.
Working with the UK Tuborg Marketing team ADS2 need to engineer and develop the 'Clockman' proposition into a handle and lens specifically for the UK T-bar market.

The execution

Working with the UK Tuborg Marketing team ADS2 need to engineer and develop the 'Clockman' proposition into a handle and lens specifically for the UK T-bar market.

Though collaboration and implicit understanding of what can be achieved the ADS2 team were able to create the iconic handle out of three separate components – the die-cast rear, injection moulded front panel and the iconic 'Clockman ' mnemonic.

Level of detail

These three components required tight control to ensure a great fit but more importantly they required secondary operations to deliver the quality finish required for the brand. Automotive paint finishing processes combined with the same print technology ADS2 Brands uses to print McLaren car parts delivered the iconic front decoration on the handle.

The T-bar lens created another series of challenges, how to crate a deliver the 'Clockman' echo in a meaningful way! Here ADS2 used multiple layers within a simple injection moulding to deliver the required image. By creating recesses in the back of the lens we were able to fill the Brand mark and the 'Clockman' echoes in different colours that illuminated.

This when combined with direct printing in register on the rear of the lens created a 3D image that reinforced the brand proposition through intrigue and engagement.

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