Engineering, creativity and Innovation - Applied Design Solution

Taking C&C’s core design concepts the ADS2 engineering and design team explored fresh thinking to solve manufacturing challenges. We built on our simple mantra What How and Why, allowing us to challenge the ‘status quo’ explore solutions that made all aspects of the project deliver more efficient. Allowed for exceptional quality and performance of the unit and as always working within the total brief of Budget, Logistics and time-line.

The brand

ADS2 is often tasked with working in partnership with our customers, taking an existing design concept that has been researched and needs to be bought to the market. This partnership is what we thrive on, allowing the team to deliver more, to exceed our customers expectations and to share our experience and insights allowing us to deliver more. This approach and passion made ADS2 the nu,mber1 choice for C&C when it wanted a development and manufacturing partner for a new illuminated condensation font and illuminated tap marker for Bulmers Original Irish Cider.

The concept

Leveraging cutting edge product and process development ADS2 were able to deliver a reliable and scalable presentation for the Bulmers brand. This focused development harnessing the technologies available allowed the delivery of an iconic product within a tight timescale.

Final Result

The tap marker designed for Irelands traditional coffin box T-bars is create from multiple injection moulded components; chrome finished to reflect the brands premium proposition. The nature of the Irish market demands high stand-out to achieve this ADS2 created two layers of illumination across the tap marker body.

The new Bulmers beer font was developed as a zinc die-cast component; the condition 4-plated finish and nature of zinc made it perfect for the creation of condensation across the fonts surface.

The branding in the branding POD was interchangeable to allow for both the Northern Irish and Irish republic brand variants to be fitted.

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